The Website of SPORTS EXPERTS, a large Austrian chain of sports shops, is the focus point of the entire online communication.
The websites hosts a customer club with tens of thousands registered users. Weekly specials are published on the website and communicated via newsletter marketing.
All customer data is managed on the website and automatically synchronized with the newsletter marketing system.
A dynamic flash container on the homepage allows time based automatic publishing of specials and offers.
The website exists in 2 country variants for Austria and Germany. Publishing of content, offers and prices is of course country-dependent from the same database.