Publicis Modem France

The Blog LG, new way to interact with branded content and consuming online media.

Objectives

The place for a close relationship :
- Brand → consumers
- Brand → purchasing advisor
- Brand → prospects

- To be at the heart of proactive and interactive com.
- To gain legitimacy
- To be the reference of LG brand and products life
- To spread exclusive information

Results
200 000 unique visitors
+ 180%
+ 30 % unique visitors / month

iDTGV, the SNCF's 100% Internet and ‘low cost’ offer launched its new online booking website.

The brand offer is based on passengers mood and wishes:
- iDZAP (events)
- iDZEN (leisure)
- iDNIGHT (partying).

objectives :
- Build awareness of the offer (even stronger in 2009) generally and specifically.
- Boost the brand image: illustrate the brand values, increase awareness (buzz/virality).
- Embody the iDTGV experience: atmospheres, services and events.

Results :
Unique visitors x 3

The Ecole Nationale Supérieure d’Arts et Métiers (ENSAM) is a “Grande Ecole d’Ingénieurs” engineering school. It has trained over 85,000 engineers since its founding in 1780 by the Duke de La Rochefoucauld Liancourt. It is a public scientific, cultural and professional institution (EPCSCP) supervised by the under the Ministry of Higher Education and Research.

Designed & implemented by Publicis Modem (ex-Wcube), this website provides institutional information such as training details, school informations, research publications, jobs offers...

Dinh Van is the free spirit of french jewelry. Urban and modern, the jeweler combines humourous touches with borrowed ideas with lightness and elegance.

The website proposes a selection of high-end jewelry: rings, bracelets,
necklaces, pendants, earrings, cufflinks; a store locator and an e-shop section only in the French version.

The website is available in English, French, Japanese.

The site presents the spirit, values and image of the brand and preparing for its transition to e-commerce: homepage motion design, product catalog, list of institutes, brand introduction, videos ...
Actually available in English, French and Spanish. Italian version coming soon. Ecommerce evolution planned from early 2009.

Le site retranscrit l'esprit, les valeurs et l'image de la marque et le prépare à son passage au e-commerce : animation en introduction, catalogue produit, présentation des cartes de soins en instituts, module de recherche des points de vente, présentation de la marque, vidéos...
Le site est actuellement disponible en français, anglais et espagnol. La version italienne est prévue très prochainement.
Début 2009 sera également lancée la version ecommerce.