The first step for the brand is to increase its visibility on the internet and to modernize its image. The new site is designed as a tool to prepare shopper’s visit and to increase closeness with consumers. The optician develops a CRM approach to follow and help shoppers select their glasses. The design of the site is pure and open to focus on the branded content and highlight the brand’s premium image.

The site offers a real experience to the user who can discover and flick through the online catalogue, before editing a wish list to facilitate the shopping trip. Thanks to an innovative tool, the lens coating simulator, the shopper can discover and understand the different coatings and treatments of lenses.Consumers are informed and inspired both by editorial content on design, fashion and optical technology and also, by pictures of GO clients shown with their glasses in a virtual Gallery. This will reinforce the objectives of proximity and modernity.

E-Commerce

Exponential Platform