Danone Dairy relationplatform aims at :
o Building and boost a daily and privileged relationship between Danone Dairy and his consumers
o Offering exclusive services and contents on Nutrition, and therefore on Health
o Enhance participation between Danone people and consumers.

This ambition can be found in each of the site’s topics :
o Danone Brands (discount voucher ,…)
o Danone Environnemental commitments
o Nutrition tools

The tools provided are practical and can be customized. Eg :
o Using subscribtion to editorial themes
o Knowing the quantity of discount vouchers in 2 clics
o Creating well balanced meals : Customize daily menu according to your family style and habits (the nutriplanner allows you to discover an expert tool to compose well-balanced menus in few seconds, …)

Last but not least, the stress is put on community tools to enhance participation whiles posting articles and comments on Danone Dairy products .

E-Commerce

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