Selecta Spielzeug AG looks back on a long tradition. In 1968 Tilmann Förtsch and Günther Menzel established the company with the aim to provide high value, specially chosen toys which promote the development of children. Wood as a natural raw material is especially suitable for this. The name of the company mirrors the company philosophy: "Selecta" is from the Latin and means something similar to "the chosen".


Selecta chose the eZ publish based online-shop and the Web-Connector from silver.solutions in order to build an online-shop for end consumers. The shop is set up in 3 languages. A flash film connected to eZ publish via XML presents special products on the homepage.


The Shop is integrated in the ERP-System (MBS Navision) of Selecta Spielzeug AG. Orders are directly transferred to the ERP-System. eZ publish uses the Business Logic of MBS Navision in order to calculate prices and shipment costs. An electronic payment offers different payment methods for the customers.

E-Commerce

Exponential 6.x