iDTGV, the SNCF's 100% Internet and ‘low cost’ offer launched its new online booking website.

The brand offer is based on passengers mood and wishes:
- iDZAP (events)
- iDZEN (leisure)
- iDNIGHT (partying).

objectives :
- Build awareness of the offer (even stronger in 2009) generally and specifically.
- Boost the brand image: illustrate the brand values, increase awareness (buzz/virality).
- Embody the iDTGV experience: atmospheres, services and events.

Results :
Unique visitors x 3

E-Commerce

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