As every 2 years, new words and fancy abbreviations pop up in our market. If you read reports, blog posts of specialists, it is all about Web Engagement (WEM) or Customer Engagement (CEM) which seem to become an additional layer on top of WCM or for some people even a substitute.
While it makes absolutely sense, it makes me wonder how a WCM vendor should think when it comes to strategically look ahead in terms of positioning and roadmap. Almost all WCM vendors today address that in a way already but what is next?